50+ Ways to Use Your New Portraits to Grow Your Brand

You’ve invested in new portraits — now it’s time to put them to work! Great images are one of the most versatile tools in your business. Whether you’re building visibility, credibility, or client trust, there are so many ways to use your photos beyond your website and LinkedIn profile.

Here’s a comprehensive list to inspire you to get more mileage (and momentum) out of your portraits.

Advertising

Your portraits can power up your marketing campaigns and make your brand instantly recognizable.

• Tradeshow displays and assets
• Billboards
• Email marketing campaigns
• Direct mail
• Newsletters
• Social media ads
• Postcards
• Posters and print ads
• Newspaper and magazine ads
• Tradeshow directories
• Vehicle wraps
• Lifesize cutouts
• Sponsored or native ads
• Event banners and backdrops
• Real estate signage
• Transit ads (airport, bus, or subway)
• Elevator or lobby screens

Press

When opportunity knocks, be ready with polished, professional images for the media.

• Magazine and newspaper features
• Press releases
• Product or service announcements
• Podcast, radio, or TV guest promo graphics
• Media kits
• Book or product launch packets
• Speaker one-sheets
• Industry award submissions
• Conference press releases

Digital Content

Your online presence is often the first impression—make it count everywhere your audience finds you.

• Blog posts and guest articles
• E-commerce listings
• E-book covers
• Social media posts
• Video thumbnails
• Podcast cover graphics
• Facebook, LinkedIn, Instagram, and X (Twitter) profiles and banners
• YouTube channel branding
• Webinar or online course pages
• Digital brochures and PDFs
• Pinterest or other visual platforms
• Online communities (Slack, Mighty Networks, Circle)
• Email welcome sequences
• Client dashboards or portals

Brand Assets

Your portrait is a cornerstone of your visual identity—use it across all your branded materials.

• Office or store walls
• Window clings
• Flyers and brochures
• Business cards
• Email signatures
• Custom printed folders
• Google Business page
• Website and “About” page
• Lead magnets and downloadable guides
• Note cards
• Presentation slides
• Price lists and proposals
• Sales decks or pitch packets
• Slideshow videos
• Zoom or Teams profile
• Annual reports
• Lookbooks
• Coupons
• Internal team bios or staff directories
• Recruiting materials
• Investor decks
• Holiday or thank-you cards
• Digital office displays

Products & Packaging

Use your portrait to make your products or client experience more personal and polished.

• Book covers and inside jackets
• Client gifts
• Online course materials
• Calendars and workbooks
• Swag items (mugs, tote bags, pens, etc.)
• Stickers and gift bags
• Mobile apps
• Product inserts or thank-you cards
• Packaging sleeves or box labels
• Gift certificates
• Journals or planners
• Apparel tags or lookbook inserts
• QR codes linking to your intro video or bio
• Custom wrapping paper
• Event merchandise (lanyards, name tags, programs)

Events & Speaking

Your portrait tells your story before you ever step on stage.

• Event programs and agendas
• Conference booths and backdrops
• Sponsorship graphics
• Name badges
• Step-and-repeat banners
• Event registration pages
• Speaker intro slides

Personal Branding

Because your image is part of your legacy—and personal brand moments deserve the same polish as professional ones.

• Personal websites
• Author or artist pages
• Alumni directories
• Board or charity bios
• Networking group listings (EO, YPO, Chamber of Commerce, etc.)
• Digital business cards
• Personal stationery or thank-you notes
• Dating profiles (yes, really—it’s your most authentic introduction!)

Ready to Get Creative?

Think of your portraits as visual assets that grow in value the more you use them. Whether you’re launching a new product, booking speaking engagements, or simply updating your brand, your photos can keep working for you in fresh, powerful ways.

If you’re inspired to explore more uses—or realize you need a few extra looks to round out your image library—let’s plan your next session to fill those gaps.