As a portrait and branding photographer in Colorado, I understand the importance of brand positioning and marketing with intention.

To set you apart from your competition and magnetize your ideal clients, your photos should evoke emotion, draw your audience in, and leave them wanting more!

In this article, we’re exploring how the colors you wear in your branding portraits can subtly influence how people perceive you and your business.

Here’s what we’ll cover:

  • Why color choice matters in branding photography
  • Examples of color psychology in branding portraits
  • Tips on choosing colors that align with your brand

What is Color Psychology in Marketing and Brand Positioning?

Color psychology seems like a fancy term. But in the simplest form, it’s how colors make us feel and think on a subconscious level. When we see certain colors, they trigger emotions and ideas in our minds – without us even realizing it.

In marketing, and brand positioning, colors are like magic spells. They can make people trust a brand more, feel excited, or want to buy something on the spot. We all want that, right?

Here’s two brief examples of color psychology and the emotional response they convey.

When you see blue, it often makes you feel calm. That’s why a lot of banks and hospitals use blue in their logos and ads. They want you to trust them. Ever wonder why most nurse scrubs are the color blue?

When you see red, it’s like a signal for urgency or passion. That’s why sales signs are often red. They want you to grab your attention and have you act fast! If you want to stand out in a business directory, red is perfect!

Whether your goal is to convey trustworthiness or create an inviting atmosphere, leveraging color psychology is a shortcut to connecting with your audience.

Intrigued yet? Let’s explore 12 of the most popular wardrobe colors for branding portraits.

Understanding the Psychology Behind 12 Popular Colors

Now that you have an understanding of color psychology, let’s look at how popular colors translate into perceptions and emotions.

  • Blue: Trust, Wisdom, Loyalty
  • Green: Safety, Harmony, Success
  • Magenta: Exciting, Powerful, Flare
  • Red: Passion, Intensity, Urgency
  • Orange: Creativity, Warmth, Enthusiasm
  • White: Honesty, Optimism, Hopeful
  • Yellow: Optimism, Confidence, Happiness
  • Purple: Luxury, Wisdom, Magic
  • Black: Power, Mystery, Intelligence
  • Brown: Warmth, Stability, Reliability
  • Pink: Femininity, Compassion, Youthful
  • Gray: Neutrality, Passive, Cautious

Keep in mind that your brand’s visual story isn’t just about looking good. It should also be strategic and intentional. When you understand the emotional nuances behind color, you’ll be able to make strategic choices that resonate with your audience.

Now, let’s look at how you can bring this knowledge into your branding portrait wardrobe.

Tips to Elevate Your Branding Portraits Using Color Psychology

As you plan your branding photoshoot, remember that every color tells a story. Let colors do the storytelling about who you are and what you stand for.

Here are four tips to help you choose the best colors for your branding portraits:

  1. Reflect on Your Brand’s Identity: Are you aiming for professionalism, creativity, or warmth? Choose wardrobe colors that will evoke emotions you want in your audience.

  2. Stay True to Your Brand Voice: Consistency is key in branding and builds trust with your audience. So, wear colors that reflect your brand’s visual identity, logo, and social media platforms.

  3. Variety and Contrast: Keep things interesting by experimenting with contrasting colors and a variety of wardrobe pieces.

  4. Accessorize with Intention: Accessories are a great opportunity to inject personality while reinforcing your brand’s identity.

By integrating these tips, you’ll be well on your way to elevating your brand. 

Ready to Elevate Your Brand? Let’s Chat!

If you’re intrigued by the idea of leveraging color psychology into your branding photoshoot, let’s connect!

Style consultations are included in every full-service branding photoshoot I do. Together, we’ll design a customized photoshoot that’s strategic, intentional, while also making sure you look and feel your absolute best!

Send me a message, and let’s bring your brand’s story to life through captivating portraits.

https://www.rachelsorbet.com/book-photoshoot