If you’ve ever thought you “just need a headshot” to market your business, this post is for you!

You’d be surprised at how many people think they need a single headshot when they initially contact me. But after a short consultation call, we realize what they really need is personal branding.

So how do you know which is for you? Great question!

In this post, I’ll briefly go over the differences and then explain how personal branding photography makes a bigger impact on your marketing, your business, and your personal goals!

What’s the Difference Between a Headshot and Personal Branding Photography?

I get this question a lot, so we’ll start here.

A headshot is typically a head and shoulders photo on a solid-colored background. These are pretty stereotypical of what you’d see in a corporate setting. While these photos are great for larger corporations to create a cohesive look on their website, they aren’t the best avenue for smaller businesses that need to make connections with clients. They don’t provide much variety or expression.

When would you need a headshot?
You might need a single headshot if you’re a new addition to a large company or if you’re being featured in an article and haven’t had photos taken in a while. Otherwise, you’ll benefit more from personal branding photography.

When is personal branding the better choice?
When you’re ready to create a library of images that represent your brand’s identity, help people understand who you are, and create connections easier, personal branding photography is exactly what you need!

Five Reasons You Need Personal Branding Photography

  • Fast Track Your Dreams and Goals
  • Your Social Media Presence Will Improve
  • Visitors Will Stay On Your Website Longer
  • You’ll Make More Money and Appear More Professional
  • The Entire Process With Me Is Simple – I Guide you 100%

1. Fast Track Your Dreams and Goals

Once you’ve achieved your dreams, you’ll be a completely different version of the person you are today. So if you want to fast-track your goals, start making changes right now. You can start embracing these changes by acting differently, creating better routines, and leveling up your online presence.

2. Your Social Media Presence Will Improve

After a personal branding photoshoot, you’ll have a library of fresh images to use throughout your social media content. This makes it really easy to change out your profile photo monthly to renew your followers’ attention with photos that are on-brand and professional.

3. Visitors Will Stay On Your Website Longer

The goal is to make a great first impression and pique visitors’ interest so they’ll stay on your website longer. The longer someone is on your website, the more familiar they become with your brand, increasing your chances of conversion.

4. You’ll Make More Money and Appear More Professional

Who doesn’t want this benefit, am I right?! With professional branding portraits, you’ll make more money. How?

5. The Entire Process With Me Is Simple – I Guide You 100%

There’s a lot to consider when planning out a personal branding photoshoot, but I walk you through every step of the process. I’m going to share my process from start to finish with you here, so you can really see how easy it is!

  1. We have a free, no-obligation chat to discuss your overall goals. If we’re a good fit for each other, we’ll book your session date.

  2. Right after booking, I’ll send you my client magazine in the mail. It’s filled from cover to cover with helpful tips. But again, I’ll go over everything with you.

  3. Two weeks before your session, we have a style consultation. This can be over zoom or, my favorite, in person at your home. We talk about your goals, how to incorporate props to convey your story, and most importantly, we go over wardrobe.

  4. On the day of your session, you’ll be welcomed into my studio with complimentary champagne and professional hair and makeup. While you’re being pampered, I’ll start setting up backdrops and props for your photos!

  5. During the photoshoot, I guide you 100% of the way. I will get into poses myself to show you what to do, and then I’ll pose you down to your pinky! You don’t need to have any prior modeling or posing experience. But of course, if you like modeling (the rare 5% of my clients), I also fully embrace that!

  6. After your photoshoot, you’ll get to review your photos right away! I can help you choose photos based on our previous chats about your business goals, website design, and future marketing endeavors.

  7. When your final products arrive, you’re welcome to pick them up in the studio, or I can ship them to you!

Special thanks to my featured client, Elizabeth Turra.