What called you to your line of work?
The free enterprise system works and is the key to financial freedom and personal choice. I am called to help entrepreneurs because I truly believe they will change the world with their innovative solutions to problems. As an Outsourced Chief Marketing Officer (CMO), my goal is to help business owners create more impact with less work. Modern marketing techniques empower us to reach more people, at less cost, and in less time than ever before.
Where were you in life when you decided to start your own business?
I decided to start a business while working for NASA at Kennedy Space Center. While I am forever grateful for the opportunity to work on such a prestigious and well-recognized brand, the long hours and high demand on my personal life made me realize there is more to life than work.
What is your favorite thing about your workspace?
I love being able to wake up, walk downstairs, and turn on the lights in my YouTube studio/office. With the push of a button, I can create content and share my message across the world. To me, this is such a gift!
What’s something you’re proud of in your business?
Over the last four years, I have developed a unique and systemized approach to creating an Outsourced Marketing System™ which is my signature program. I've turned the OMS process into a video series, a book, a keynote, and a coaching process that gets results and changes lives. It gives me clarity on the problem I solve and who I work with which has saved me tons of time and lots of money also. I'm quite proud of this success as it is a culmination of decades of experience.
What resources would you recommend to someone starting a business or career in marketing?
Dan Kennedy from Magnetic Marketing is the person who impacted my life as a marketing consultant and entrepreneur the most. I would recommend his books and informational products to anyone starting a business based on your ideas and thought-leadership. Also, Dan's protege and business partner Russell Brunson of ClickFunnels has a book series that is the holy grail for online marketers, no matter what software programs you use.
What does success mean to you?
I used to think that success was about having a corner office, driving a luxury car, and having an impressive title. So, right out of college, I started chasing that dream. And it worked! I even ended up with a high-powered job working for NASA! However, the 60-hour work weeks wrecked my personal life.
After over 20 years of freedom as an entrepreneur, to me, success is about being happily married, being spiritually grounded and connected to Christ, being physically healthy, and working with clients who share a mutual love and respect for me while getting paid what I'm worth. Success is about a well-balanced life.
Jen DeVore Richter is a NASA trained marketing and publishing expert and outsourced CMO helping companies create more impact with less work. In addition to being the author of the book “Outsource Your Marketing,” she’s a professional keynote speaker serving stages worldwide and YouTuber publishing content weekly. She can be reached at jendevore.rocks
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Boss Babes is a celebration of women, their grit, grace, and career achievements. I’d love to help you share your story and create a library of beautiful images that celebrate YOU! Whether you're launching a business, killing it in someone else's business, leading a corporation, or building a side hustle - all career oriented women are invited to participate! Learn more here.