Laura Freese

Finding Balance, Building Dreams: A Realtor’s Journey to Success

What does success mean to you?

Success, to me, is about balance, growth, and the joy of helping others find a place to call home. As a woman, Realtor, and Property Manager running my own business, success isn’t just about closing deals—it’s about building relationships, creating opportunities, and navigating challenges with confidence, grace, and a smile. It’s about turning dreams into addresses and making every transaction feel like a win for everyone involved.

What called you to your line of work?

Real estate has always felt like a calling—something that runs in my blood. My mom was a Real Estate Broker in Keystone, Colorado, managing rentals and helping families find their dream homes. I followed that path, working in luxury real estate in Maui, Hawaii, in my 20s. I grew up with the rhythm of keys turning in locks, open houses, and asset management meetings. Driving from one stunning mountain home to the next—or a beach house with a view—was more than just work, it was inspiration. That early exposure sparked my passion, and today, I’m proud to carry on that legacy with a business built on relationships, reliability, and a genuine love for beautiful spaces.

What’s your favorite thing to come home to after a long day at work?

After a day of moving and shaking, zipping around Denver’s top properties, there’s nothing better than coming home to my sweet Boston Terrier, Cedar. He’s the best co-pilot and an even better couch buddy! I love winding down in the garden, sipping a good glass of wine, catching up with friends, or taking a stroll into downtown Golden for a relaxed dinner. It’s the perfect way to recharge before doing it all over again—with a smile!

What’s your greatest success or something you’re proud of in your career?

One of my proudest accomplishments was being nominated and serving as President of the National Association of Residential Property Managers – Denver Chapter. Around that same time, I bought out my partner and took the leap into running my business independently. Turning that vision into a thriving company I truly love—where I get to serve incredible clients, manage beautiful properties, and still have time to walk Cedar into town for dinner—has been the most rewarding journey. That kind of balance? That’s the real win.

What’s the first thing you do every morning to start your day off right?

Getting a solid night’s sleep is so important to our health and happiness! I always start my morning with a protein shake, vitamins, a cup of Matcha tea, and a stroll outside. I make it a point to stop and smell the flowers—literally and figuratively. It’s my way of staying grounded and grateful.

What are the top three things someone should consider before starting a business?

Starting a business is a wild ride, but with heart, hustle, and a sense of humor, it’s absolutely worth it! Here are my top three tips:

1. Passion & Purpose – Do you love what you’re doing enough to power through the ups, downs, and late-night to-do lists?
   
2. Plan & Priorities – A solid business plan (and a flexible mindset) will be your best friend.
   
3. Support System – Surround yourself with people who believe in you—those who share laughs, ideas, inspiration, and offer their unwavering encouragement every step of the way.

Laura A. Freese is a professional Property Manager, Real Estate Broker, and owner of Associated Brokers Realty Inc. Reprints of the magazine featuring Laura Freese on the cover can be ordered here.