Book Jennings

You are a sales trainer. What inspired you to pursue the path you’re on today?

When I first started in new home sales, I was incredibly grateful just to have the opportunity. I joined a team with a lot of tenure. Their skills were high and their knowledge was deep, but something was missing—their will.

I remember looking around and realizing that somewhere along the way, the excitement for what we get to do had faded. That moment stuck with me, because selling homes isn’t just about transactions. It’s about guiding people through one of the biggest decisions of their lives. It’s service, stewardship, and responsibility.

That realization changed everything for me. I didn’t just want to sell homes—I wanted to help salespeople rediscover the gift of this profession. Sales, when done well, is one of the greatest acts of service there is.

What’s one of the biggest sacrifices you’ve had to make in your career, and what did it teach you about yourself?

One of the biggest sacrifices has been time with my family. My work takes me across the country training sales teams, and last year alone, I took more than 150 flights. Travel like that comes with a cost. It means missed dinners, late-night goodnights over FaceTime, and being very intentional about the time we do have together.

What it has taught me is that presence matters more than proximity. When I’m home with my husband and our three daughters, I’m fully there—no distractions and no “half listening.” I try very hard not to take those moments for granted.

I also hope my daughters see that pursuing purpose and building something meaningful requires courage and commitment.

What does success on your terms look like?

Success on my terms means having the freedom to say yes to what matters most and no to what doesn’t align with my values or purpose.

For me, success isn’t measured in revenue or recognition—it’s measured in impact. It’s the people I’ve helped grow, the teams that are stronger because of the work we’ve done together, and the example I’m setting for my three daughters.

If I’m building something meaningful, helping others elevate their potential, and still able to be present for my family, then I consider that real success.

What does the world need more of—and what does it need less of?

The world needs more people who are willing to be authentic and fewer people trying to perform for approval.

I know how easy it is to fall into that trap because I lived it for years. I grew up with two parents who struggled with drug addiction, and as a child, I became a bit of a shape-shifter—constantly trying to be whoever I thought they might finally love or approve of. No matter how hard I tried, it never worked, and somewhere along the way, I lost a sense of who I really was.

It wasn’t until much later that I began doing the internal work of asking myself simple but important questions: What do I actually enjoy? What matters to me? What kind of life do I want to build?

When I stopped performing for approval and started living from that place of self-awareness, it felt like my world shifted from gray to color.

When people have the courage to show up as who they truly are, everything changes. Relationships deepen, leadership becomes more effective, and businesses become more human. Authenticity creates trust—and trust changes everything.

How do you hope your work and story will inspire the next generation of women and girls?

I hope my story shows women and girls that where you start does not determine where you can go. Your past may shape you, but it does not have to define you.

I grew up in a difficult environment, and many others have too. It’s not our fault if we are a victim of our circumstances, but we do have the power to choose what happens next.

Through my work, I try to help people believe in their own potential and see that growth is always possible.

If my story inspires even one woman or girl to believe that her voice, her ideas, and her dreams matter—and that achieving them is possible—then the work I’m doing will have been worth it. We can become who we were always meant to be, and that is pretty incredible.

How do you start your day in a way that sets the tone for success?

My day starts before my feet ever hit the floor.

The first thing I do when I wake up is reach for the container of water I placed next to my bed the night before. While we sleep, our bodies become dehydrated, so it’s a simple way to wake up my system and start the day intentionally.

After that, I say out loud five things I’m grateful for that happened in the last 24 hours. It’s a small practice, but it trains your brain to look for gratitude throughout the day. When you start your morning focused on what’s going right in your life, it shifts your mindset and reduces anxiety.

I then spend about 15 minutes doing breathwork—four breaths in, four breaths out. Since so much of our energy comes from oxygen, it’s an incredibly powerful way to reset your body and mind.

By the time I get out of bed, I already feel grounded, present, and ready to step into the day with intention.

Brook Jennings is the founder of Elevate, Actually, and a nationally recognized sales and leadership trainer who helps organizations build top-performing sales teams through modern strategy, authentic leadership, and results-driven development. A Pro Builder 40 Under 40 winner, author, and keynote speaker, Brook is on a mission to bring fresh energy and real-world perspective to the sales industry.

Reprints of Boss Babes Magazine featuring Brook Jennings on the cover are available for purchase through our on-demand print partner, Peecho.