Tell us what you do?
I'm the co-owner of a print shop, Minuteman Press. My role in the business is focused on business development, marketing, and sales. Our company is more than a printing company and we’re really a marketing solution. Bring us your problem and we’ll get our creative hat on and come up with ideas to help you achieve your goals. Our printed products include banners, business cards, flags, shirts, hats, stickers, direct mail pieces and so much more. We specialize in creating direct mail pieces because it really does offer a great ROI for businesses. Busy professionals love us because you don’t have to have your own designer on staff to have great marketing pieces. Bring us your rough ideas and we can design your pieces for you. We even do logo design! 

How are you different than the typical printer?
We want to create the best ROI for your business. Because of that, we’ve made sure we have the best tools to do that at our disposal. Not only do we know what messaging to do for your marketing, we know how to create a compelling design. We also have tools like informed delivery, QR codes, and ways to track your customers and track their interest in your product that you’re offering. We can also target the demographics or neighborhood that you want. And we also promote businesses that print with us on social media. I created a Facebook group called Supporting Creative Small Business and this is a place where local businesses that want to be connected, can do that. It’s been a wonderful resource for so many people. As a bonus, our facility also has 2000 sq ft of rentable event space that has been super popular with businesses that need a space for their workshop or special event. We really see ourselves as a small chamber of commerce.

What is your favorite thing about what you do?
I love solving people’s marketing problems and helping them build their business. I also love promoting other people’s businesses.

What did you do in 2020 that helped your business thrive during covid?
I would say deep listening is really key to understanding what people really need. Being empathetic towards peoples’ situation, especially now with covid and people struggling with keeping their small businesses afloat. Focusing on our customer service and customer experience was huge. We want to be ahead of everybody in terms of what we can offer as a printing company. So we’ve invested a ton of time and research on the latest offerings so that we can help businesses stay ahead.

What is your favorite trait about yourself as a person?
I’m always trying to be a better person than the day before. I’ve always been a seeker of continuous improvement and am definitely a self-reflective type.

What’s your favorite success quote? There are so many! But the one I keep going back to is, “Be the change you want to see in the world.” We can all point out the problems that exist. But the way I look at it, is that I can’t solve every problem, but I can try to be the best person I can be. I can make my corner of the world better.

Anne Overstreet is the Vice President and co-owner of Minuteman Press Aurora 21, a print shop franchise in Aurora, Colorado.